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Amazon is going to make it easier to shop when you’re watching TV. The retail giant on Thursday announced a series of new features that will allow customers to discover products across thousands of Prime Video titles through integrations with its existing X-Ray experience, which today displays real-time actor bios, character names, soundtrack music, and more. It will also introduce a new way to “shop the scene” using Amazon’s Lens technology, along with other updates.

Read the full story at TechCrunch.