Understanding the shift in ‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood

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Reporting by Mia Reynolds

2 MIN READ • VERIFIED BUREAU

17:47 AEST

13 February 2026

Understanding the shift in ‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood

Analysis Update: Feb 13, 2026

‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood
Editorial Note: Verified report synthesized from primary documentation released within the last 24 hours.

Core Summary: ‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood

The recent development involving ‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood has triggered a necessary re-evaluation of established standards. Industry observers are looking closely at the data points emerging from this update.

An AI clip featuring Tom Cruise and Brad Pitt fighting has caused concern among industry figures

A leading Hollywood figure has warned “it’s likely over for us”, after watching a widely disseminated AI-generated clip featuring Tom Cruise and Brad Pitt fighting.

Rhett Reese, co-writer of Deadpool & Wolverine, Zombieland and Now You See Me: Now You Don’t was reacting to a 15-second video showing Cruise and Pitt trading punches on a rubble-strewn bridge, posted by Irish film-maker Ruairí Robinson, director of 2013 sci-fi horror The Last Days on Mars. Reposting the clip on social media, Reese wrote: “I hate to say it. It’s likely over for us.”

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Analytical Perspective on ‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood

Primary indicators suggest this shift is driven by structural market adjustments. Analysts observe that ‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood signals a departure from historical patterns, necessitating a more agile approach to policy and oversight.

Original report and verified details: Source Verification.

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